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Google SEO Fundamentals
From Coursera Wiki, the independent encyclopedia
| Institution | University of California, Davis |
|---|---|
| Instructor | Rebekah May |
| Level | Intermediate |
| Duration | Approximately 9 hours |
| Parent series | SEO Specialization (Course 2 of 5) |
| Coursera Plus | Included |
| Audit access | Available free of charge |
Google SEO Fundamentals is an intermediate-level online instructional course authored by the University of California, Davis (Continuing and Professional Education) and taught by digital marketing strategist Rebekah May.[1] Serving as the second course in the 5-part Search Engine Optimization (SEO) Specialization, the curriculum instructs learners on search engine crawling mechanics, intent-based keyword research, on-page HTML tag optimization, and competitor analysis.[1][2]
Syllabus and modular structure [edit]
| Module | Module title | Duration | Core learning objectives |
|---|---|---|---|
| 1 | Search Engine Algorithms | ~2 hours | Crawler indexing, PageRank concepts, historical algorithm updates.[1] |
| 2 | Search Intent & Keyword Research | ~2 hours | Segmenting informational vs commercial queries, query mapping.[1] |
| 3 | On-Page SEO Elements | ~3 hours | Title tags, header hierarchy, meta descriptions, URL structure.[1] |
| 4 | Competitive Analysis | ~2 hours | Benchmarking competitor backlink footprints and search visibility.[1] |
Enrollment and pricing models [edit]
- Free Audit: Full access to lecture videos and readings at no charge.[4]
- Single Course Certificate: $49 one-time payment.[4]
- Specialization Subscription: $49/month until series completion.[2]
- Coursera Plus: Included in the $59/mo or $399/yr pass.[3]
References [edit]
- ^ "Google SEO Fundamentals Course Overview". UC Davis / Rebekah May. 2026. Retrieved 2026-09-29.
- ^ "Search Engine Optimization (SEO) Specialization". University of California, Davis. 2026. Retrieved 2026-09-29.
- ^ "Coursera Plus Catalog Eligibility". Coursera Inc. 2026. Retrieved 2026-09-29.
- ^ "Course Auditing Options". Coursera Learner Help Center. 2026. Retrieved 2026-09-29.